You are already paying for social culture
The question is what you get back.
A fictional organisation of 600 employees, using average rates from live Smyrf usage.
Onboarding & retention
51% of people who quit say they didn’t feel they belonged.
Source: McKinsey, 2021
22 days
until a typical new joiner is at their first community event.
60%
are at their first event within 30 days of getting their account.
Inclusion
Most social life reaches the usual faces. Everyone else stays invisible.
504
of 600 people take part during the first year.
84%
not just the usual faces.
Belonging
Belonging grows through repetition. Meeting the same people again is what turns colleagues into familiar faces.
195
people take part in a typical month, summer included — a different mix each time.
85%
still have notifications on a year in. The internal tool people don’t mute.
Collaboration across the organisation
How people connect counts for as much as talent and intelligence combined when it comes to team success.
Source: MIT Human Dynamics Lab, 2012
Department mix
See which departments meet socially, and which never cross paths. Then do something about it.
| Department | Engineering | Operations | Sales | Marketing | Finance | HR |
|---|---|---|---|---|---|---|
| Engineering | 74 | 26 | 24 | 15 | 9 | 11 |
| Operations | 26 | 49 | 17 | 13 | 4 | 15 |
| Sales | 24 | 17 | 58 | 34 | 13 | 20 |
| Marketing | 15 | 13 | 34 | 44 | 11 | 24 |
| Finance | 9 | 4 | 13 | 11 | 31 | 22 |
| HR | 11 | 15 | 20 | 24 | 22 | 40 |
And where organisations take it next.
The same foundation supports far more than social life.
Wellbeing
Communities help people feel seen and connected, supporting a healthier, more resilient workplace.
Hybrid workplaces
Shared interests give people a reason to come in. The office becomes a destination, not a mandate.
Internal talent
Broader networks make skills, potential and opportunities visible across the organisation.
Culture that survives change
Communities keep people connected through growth, reorganisations, acquisitions and new leadership.
More from every initiative
Your existing wellbeing and culture initiatives get more visibility, and more people joining.
Employer brand
Active communities make your culture visible to candidates, through real employee experiences.
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Smyrf figures: averages from a full year of live usage, counted against the whole workforce with the quiet summer months included.