Smyrf

“We’re serious about having fun!”

The challenge

Social life and culture are a real part of the employee experience at Danske Commodities. Nothing is one-size-fits-all, and every event is built for their own people. The practical side did not match that ambition. Sign-ups were handled by hand across folders, email inboxes, Excel files and Outlook invitations, so nobody had a clear overview, and potential participants were lost along the way.

How Smyrf helped

Everything practical now lives in one place: employees discover an event, sign up and stay updated without asking anyone. Engagement in the internal social events has gone up, friction through the registration flow has gone down, and the statistics DC used to pull together manually now arrive on their own. Rather than judging whether a single event was a success, they can see which formats resonate and make the next one more relevant.

In their own words

The full conversation

What does belonging actually mean at Danske Commodities? What employee experience do you want to create, and why?

We’re serious about having fun! Our social life and culture are an important part of the employee experience at Danske Commodities. That’s why it’s important to us to create experiences that are meaningful and relevant to our employees. Basically, it means we don’t do one-size-fits-all events that you could get anywhere else. Everything is customized to our employees at DC and created with them in mind.

How did you create visibility and access to social activities, communities and employee-driven initiatives before?

Before we integrated Smyrf into our employee experience, event registrations were handled manually across folders, email inboxes, Excel files and Outlook invitations. It wasn’t particularly transparent or easy for employees to get an overview, and there was a risk of losing potential participants along the way. We believe that a great event experience starts from the moment you discover an event, sign up and get an overview of what’s happening. That’s why Smyrf has become an important tool in our overall event flow.

Which challenges or frictions did you want to reduce for employees, organisers and DC Events?

Quite simply, we wanted to bring everything practical related to our events together in one place, somewhere employees could sign up, find more information and stay updated.

What role do you hope Smyrf will play, and what has already changed in practice?

In practical terms, Smyrf has helped us increase engagement in our internal social events. It gives us valuable insights and statistics that we previously had to generate manually, but one of the biggest benefits is the overview it gives our employees. It makes it easier for them to discover and sign up for events, which reduces friction throughout the registration process and makes it easier for people to participate.

How will you see, hear or feel that your work on employee experience and DC Events creates value, and can Smyrf support that?

For us, it’s about creating a sense of community and making it easier for people to connect across the organisation. That value can be harder to measure, but you can definitely feel it in the culture. Smyrf can support us by giving us a better overview of what actually works. We get insights into participation and engagement that we previously had to collect and analyse manually. It helps us understand which types of events resonate with our employees and where we might be able to improve the experience. So rather than just looking at whether an event was a success, we can use the data to continuously learn and make our events more relevant to our people.

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